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Since the beginning, our goal has always been to create beauty with sustainability and respect.

In fact, Lladró has been applying many of today’s mandatory standards from its outset, having adopted them naturally in the understanding that the only way forward was to respect all the agents involved in the process of conception, production and commercialization of our porcelain creations.

From the raw material itself, encompassing each and every one of the entirely artisan processes carried out by the hands, minds and hearts of all the persons who make up Lladró, including the connection with our customers, who we offer a beautiful product that will last in time.

These principles are part and parcel of the DNA of the brand, which is committed not only to ensuring their continuation over time but also to improving them.  After all, a sustainable present must be built day after day in all areas if we wish to look after the world and to pass it down safely to future generations.


We are agents of change who wish to continue creating beauty with respect and commitment.

MATERIALS SOURCED IN SPAIN, TRANSFORMED BY HAND INTO UNIQUE OBJECTS.

All Lladró creations are made with porcelain, a natural material made from a combination of three minerals: quartz, feldspar and kaolin, mixed with water.

These natural raw materials are mostly sourced in Spain, which means that the impact in terms of transport is minimum, thus helping to reduce CO2 emissions while at once reinforcing the local business fabric, activating one of the key levers of sustainability.

The supply of raw materials also applies to the rest of the elements used in our creations, all locally sourced in Spain. These range from the electrical components for our lighting collections, the natural wax for candles or the metal components in Lladró jewelry.

SLOW DESIGN: A CRAFT SPIRIT. WHERE TIME IS A VALUE ON THE RISE

Since 1953, the year Lladró came into being, all the brand’s creations are distinguished by the process of handcrafted elaboration followed by each one. A process involving sculptors, ornamental artists, technicians, painters, flower artists …countless hands that, one by one, leave their mark, an almost imperceptible stamp that makes them absolutely unique.

The creative process of each new model takes months, and sometimes even years for large compositions, evincing that here at Lladró, time, contrary to the prevailing speed of the present moment, is a key factor and a warranty of the quality, attention to detail and worth of our creations.

The mind, the heart and the hands of each one of the artisans who intervene in the process come together harmoniously in pursuit of the optimum result. Because our goal is not to create more but to create better. We are not after a disposable object but one that will last in time.

In fact, many of our creations, and more specifically those in our Heritage category, are passed down from generation to generation and so have more than one life.

RECYCLE, REDUCE ENVIRONMENTAL IMPACT, RESIDUE MANAGEMENT, REUSE…. THE Rs OF SUSTAINABILITY. THE PATH TOWARDS A CIRCULAR ECONOMY AND REDUCING CARBON FOOTPRINT


Reduce environmental impacts through the responsible use of energy, water, materials, transport, of our own impact, is part of our present and of our goals for continual improvement.

For instance, in the creation of our pieces, we use plaster molds, in which the liquid porcelain is poured. Once the use life of these molds is over, they are treated by a waste management company which works to reuse them. Like the majority of materials made from combining minerals, if the chemical composition of the plaster is not altered in the process, it is infinitely recyclable.

Likewise, we purify the water we use in making porcelain paste. We purify it of all solid sediments, which are then also treated, and the water is returned clean to the system.

On the other hand, the liquid paste we take from the molds during the process of making the fragments for the pieces, is reused for making bases or fragments and the varnish decorating many of our creations is recycled through the use of water curtains.

We are also constantly working on improving our packaging, reducing the consumption of plastic and thus our carbon footprint. We have already applied these policies in our home fragrances line, without affecting the proper conservation of the perfumes in these creations.

Steps, gestures and actions aligned with our company philosophy to continuously make things better and to continue improving the processes of recycling materials used from start to finish.

EQUALITY, INCLUSION, SOLIDARITY


  • A WORLD OF WOMEN – LLADRÓ IN FEMININE

We could say that, since its beginnings, Lladró can be written in feminine. There are few companies in which women have had and continue to have such a preponderant role. For decades, not only have they been at the very heart of all its artisan processes, but they have also occupied executive roles on a par with men. In fact, in 2020, the company has achieved one of its goals, namely 50-50 parity for men and women in its Management Committee, thus exceeding the legal requirements by 10%.

The conditions of the various teams, currently comprising 226 women and 141 men, as well as incoming new talent, are based on the premise of caring for and maximizing the skills brought by each and every of the members of the company and their contributions to the present and the future of the brand.

The equality plan from 2013 is currently being expanded.


  • SOCIAL INCLUSION

Many years before the Law on the Rights of People with Disabilities and Social Inclusion was passed, Lladró had brought on board its teams a range of people with varied physical capacities, offering all kinds of people equality of opportunities. Over time, what originally arose from the company’s commitment and understanding of its team as a family, proved the worth of this approach, not just on a social level but also as a business philosophy.


  • HUMANITARIAN PROJECTS

Our social commitment has led us to take part in many humanitarian projects and to collaborate with NGOs such as UNICEF, Operation Smile, Manos Unidas, Sambala Foundation, Breast Cancer Foundation, Nido Foundation, Concordia Foundation and Payasospital, among others.

Contributing to the work being carried out by large and small associations and institutions on behalf of the disadvantaged, in search of medical advancements, or in projects to recovery crafts, has been, is and will continue to be part of Lladró’s ongoing commitment.